Digital Marketing

SEO – Search Engine Optimization

We develop, extend and deliver out of the box Search Engine Optimization solutions. Our Search Engine Optimization processes as well as website development and IT enabled solutions are designed in accordance with the SEO guidelines by Google. At Gaura Softwares, white hat SEO techniques are stringently adhered to make sure that our domestic as well as global clients get the finest SEO services possible in this industry.

Search Engine Optimization is a modern technique for optimizing website in an efficient way in order to improve the visibility of that website on all major search engines. This method ensures that the website gets a higher rank in addition to getting higher traffic to it.

Why should you choose us?

  • We carry out a meticulous analysis of our client’s website by reviewing the web content as well as structure.
  • We offer technical advice on certain technical barriers to SEO like error pages or redirects or the use of JavaScript .
  • We set up a list of pertinent keywords after thorough research on our client’s site, their competitor’s site etc using diverse keyword suggestion resources and tools.
  • We also undertake keyword-specific content development task.
  • We specialize in promoting client’s website on Geo-centered keywords by focusing on the target audience significant for our client’s business.

SEM – Search Engine Marketing

We are the SEM Service Provider india who helps you in search engine optimization and social media marketing to promote your brand. Our expertise is able to provide you with bespoke services that match with each client’s needs. Our experts offer the following services for higher traffic, conversions, and revenue generating sales on your site:-

  • Increase in ROI & Online Exposure
  • Bid management
  • Multi-variant testing
  • Keyword research
  • Ad creation
  • Additional SEM Services
  • Click Fraud Monitoring
  • Campaign mapping
  • Localization
  • Optimization

Why should you choose us?

Increase in ROI & Online Exposure Connect with millions of potential customers Regular Campaign Analysis & Reporting Reliable Account Manager Support Google Analytics Integration

SMO – Social Media Optimization

Win simple terms social media marketing is the process of marketing your products through social media sites like Twitter, Facebook and YouTube. By utilizing the social aspect of the web, social media marketing is able to connect and interact on a much more personalized and dynamic level than through traditional marketing. It has the added advantage of reaching to a larger mass without much cost and effort.

Why should you choose us?

  • App Creation and Integration
  • Campaign Theme Creation
  • Incentivize them to stick with you
  • Post relevant, informative and engaging data on social media channels
  • Provide your brand a dynamic and vibrant persona on social media channels

SMM – Social Media Marketing

PPC or Pay per click is the all in one solution of different advertising needs. We at, Gaura Softwares develops personalized and effective strategies to promote your business on World Wide Web. PPC is an online advertising tool which helps in market or promotes different products as well as services.

Why should you choose us?

  • Whether locally or globally, you can advertise the products in different regions, cities and countries to target customers without any hassle
  • You can easily reach to right target users in a timely manner
  • Our unique and individualized strategies help you to attract more customers
  • Start the PPC campaign at budget friendly prices
  • Experience desired results and high Return On Investment (ROI)

ASO – App Store Optimization

ASO is the process of optimizing mobile apps to rank higher in an app store’s search results. The higher your app ranks in an app store’s search results, the more visible it is to potential customers. That increased visibility tends to translate into more traffic to your app’s page in the app store.

ASO process requires a crucial understanding of your target customer base, including the keywords your potential customers are using to find apps similar to yours. When you learn more about which keywords are being used, you will have a better understanding of the language of your potential customers – a crucial piece of any marketing plan – and you can home in on your keyword choices.

Why should you choose us?

  • Look up any iOS app’s active keywords and use them to improve your own product’s search rankings and increase organic traffic in Apple’s App Store.
  • Monitor your app’s search positions under different keywords in a user friendly interface with detailed graphs and advanced filters.
  • See how your product stacks up against the most influential competitors and efficiently analyze their App Store activity.
  • Conveniently translate your keywords into Apple App Store’s most popular languages to expose your app to new and potentially profitable markets.
  • Get real time email notifications about Apple App Store’s search ranking changes of your personal or your competitor’s app.